Over the holidays, tablet and eBook sales have experienced a tremendous boost in sales.
A new study from the Pew Internet Project found that from mid December to early January ownership of these devices among US adults rose from 10 percent to 19 percent.
From November 2010 to mid January 2012, ownership of tablets and eBook readers jumped from single to double digits across all demographics with the exception of those over 65, those without a high school diploma and households with an annual income of less than $30,000.
Gender-wise, women dominate eBook reader ownership. By mid January of 2012, 21 percent of women owned an eBook reader, compared to 16 percent of men. In December of 2011, those figures were 11 percent and 9 percent, respectively – Clearly a very high boost within only a month’s time.
In September, analysts with research firm Gartner wrote that despite the growing number of Android running tablets in the market, they expected the Apple iPad to thoroughly dominate sales, accounting for 73.4 percent of the 2011 tablet market. However, after Amazon introducing the Kindle Fire tablet, it was announced Dec. 29th that throughout December, the company sold “well over 1 million Kindle devices per week”. Amazon has definitely stepped up to be a major player in the tablet world, putting some pressure on Apple.
Kindle to launch a new eBook format for their line of Kindle devices called KF8. KF8 will allow content creators and authors to add much richer formatting and give more “oomph” to their works. Read more by clicking on this link: http://www.inquisitr.com/180305/amazon-announces-new-ebook-format-for-kindle-more-elaborate/
According to a report from Joan Ganz Cooney Center, little kids are already choosing to read eBooks over print books. 24 families with children ages 3-6 were given both print and eBooks to read during a study last year. According to research children desired reading an eBook over a print book even though the understanding was equal.
Research is just beginning and more studies will surface regarding the study of whether reading to children with eBooks is better or worse for them in terms of developmental and/or educational value than with print books.
As an author looking to start their first non-fiction book project, there are many ideas to keep in mind.
For both the author and publisher, the time spent on publishing a book is a great deal. Instead of thinking solely of the money that will be returned for the time invested in a book, think about the leverage it will give you to spread an idea or brand the world over. Writing a book on a certain topic and having it published, conveys that the author is knowledgeable on a certain topic and confers a sort of authority.
Patience is a virtue. Even though other media may have accelerated rapidly, books do still take a year or more from start to finish. Knowing this, it is important to consider the shelf life of the idea you are writing about.
Promotion is most important. If you do not promote your book or hire someone that will, no one will. Think of publishing a book as a socially acceptable opportunity to promote yourself and your ideas to the world. Utilizing various tools for promotion is ideal; such as WiseNotes which provides readers with an inexpensive snippet of your book.
Generating a buzz about the idea or topic of your book is the ideal situation to promoting your book and encouraging it to fly off the shelves. Creating a following such as through a blog, TV show, email recipients and so forth will help create a fan base that will want to hear what you, as the author, have to say next.
Bill Gladstone Introduces HayHouse.com Online Event – Jan 12, 2012 4:00PM – Mark your calendar!!