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If you are an accomplished author, publisher or novice writer then you know that there is an audience out their across this planet that are waiting to discover your message, story or inspiration. After you have dug deep, fought the good fight and assembled a collection of words that grabs the reader and leads them through to a conclusion, that that is actually the easy part. Getting your work the exposure it deserves requires a completely different set of skills. As the old saying goes, “Sell your strengths and buy your weaknesses.” Now read it one more time.