Over the holidays, tablet and eBook sales have experienced a tremendous boost in sales.
A new study from the Pew Internet Project found that from mid December to early January ownership of these devices among US adults rose from 10 percent to 19 percent.
From November 2010 to mid January 2012, ownership of tablets and eBook readers jumped from single to double digits across all demographics with the exception of those over 65, those without a high school diploma and households with an annual income of less than $30,000.
Gender-wise, women dominate eBook reader ownership. By mid January of 2012, 21 percent of women owned an eBook reader, compared to 16 percent of men. In December of 2011, those figures were 11 percent and 9 percent, respectively – Clearly a very high boost within only a month’s time.
In September, analysts with research firm Gartner wrote that despite the growing number of Android running tablets in the market, they expected the Apple iPad to thoroughly dominate sales, accounting for 73.4 percent of the 2011 tablet market. However, after Amazon introducing the Kindle Fire tablet, it was announced Dec. 29th that throughout December, the company sold “well over 1 million Kindle devices per week”. Amazon has definitely stepped up to be a major player in the tablet world, putting some pressure on Apple.